Wooden doors are the building materials that every household needs. Nowadays, the wooden door products on the market are mixed. People who donâ€™t know what to do are not sure which ones are better or worse. Even if you buy expensive ones, you may buy poor wooden doors. Let the senior supervisor give us a detailed explanation of the wooden door.
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One of the tricks: brand fraud
When it comes to the specific issues of the wooden door industry, the industry first pointed out that there is currently a widespread and repeatedly banned brand fraud. Due to the quality problems of national inspection-exempt products that have occurred in the food industry in recent years, "China Famous Brand," "China Famous Brand," and "National Inspection-free Products" have all been canceled. However, many businesses are still using these names as gimmicks. And more is the name of the "Brand 500" "Ten doors of the top ten brands" ... ... There are only a few units united themselves to their own, while others are out of money to buy a name back. In this regard, the industry insiders sighed in an interview: "There is too much false water. The small wooden door factory, its capacity value does not exceed 50 million yuan, a billion not to, it actually became a Chinese brand 500 How many Chinese wooden door brands are there in China? It is the top 500? These are false propaganda on the brand. If consumers don't understand it, they will be fooled.â€ When it comes to the root cause of brand fraud, industry sources stated that There are too many companies in the wooden door industry have not recognized the value of the brand. They do not know that the brand represents the quality of the product, the service of the brand, and the integrity of the company. As a result, there are such phenomena of brand fraud.
Two of the tricky: endorsement artificial fake
Finding an image spokesperson seems to be a common feature of home-based businesses, and even because there are too many situations in the industry to find spokespersons, some of the spokespersons who appear to be looking for have been used by others and cannot find suitable spokespersons and do not know who to look for. Case. In the current domestic wooden door industry, the spokesperson for different brands is estimated to have exceeded one hundred. This industry insiders pointed out that although the image of the wooden door industry spokesperson looks a lot, but in fact there are many image spokesperson himself did not know there is such a brand, there is such a brand is his endorsement, there are many even just directly to the enterprise The agent paid for the right to use the photo. However, when consumers see a brand advertisement, they often think that it is a true endorsement. They have chosen the wooden door of the brand for their favorite or trust in the star, and eventually discovered the quality problem, resulting in a complaint dispute. In this regard, the industry said that the country has introduced policies, spokespersons must be responsible for the endorsement of the brand, there are problems, spokesmen also bear the joint responsibility of false propaganda, hope that this move can reduce, eliminate the occurrence of this phenomenon.
The three tricks: "lifetime warranty" false advertising
In order to win customers' trust in the quality and value of their products, some wooden door brands have played the role of ten years, twenty years, and even lifetime guarantees. Industry insiders pointed out in an interview that this phenomenon is particularly evident in the field of reinforced wooden doors, but the country's warranty is one year. Can companies do such a banner? Can it be done? It may be that these brand names that have survived for life are falling for a few years. Because many of them are shots for a place, then change the brand and continue to do it. Some still say that lifelong durability is actually based on certain conditions. For example, if you are purely a matter of quality, but the wooden door is not used, it has a paving process, many improper use, paving problems, or even problems after maintenance, this time the business is not To give you a warranty, you must pay. Consumers are not happy, but businesses say that I'm protecting quality issues. Therefore, this is actually a false advertisement and it is actually not guaranteed. In this regard, consumers must keep their eyes open and avoid being deceived. The fourth trick: steal the concept of confusion and audio-visual
â€œOf the complaints we received from consumers about wooden doors, some were caused by the names of wooden door materials.â€ In the interview, industry insiders said, â€œIn fact, this phenomenon has not occurred recently, but it has existed for a long time in the wooden door market. In the past two years, there have been some improvements, but there are still some things.When you go to the store, you may also see that there are many solid wood doors whose names are particularly good, rich wood, ivory wood, and golden wood.... When a clerk promotes sales, It will also tell consumers that this is where the precious tree species are, where the purchase contract was signed and disputes have arisen. Why? Because these names are actually confusing the concept of stealing. For example, there was a brand in the past. Ganbark is called gold and it is called for gold. The consumers know that this species is relatively common, but when you call for gold, people do not know what they are and think that it is expensive. When the time comes, the dispute will come out. There is also the use of birch as a cherry wood or maple wood, Southeast Asian miscellaneous wood counterfeiting imported rosewood, teak, these misleading consumer behavior, we all need Pay attention and strictly eliminate and eliminate.
Fifty-five tricks: charge the mystery
Many domestic consumers prefer foreign brands, and the domestic market is full of foreign brands. However, how many of these are true and false? In the interview, industry sources said that the previous EU Code incident had given the wood industry a vigilance, but these phenomena have continued to emerge in these years. Some are obviously domestic trees, but they are said to be South America, South America, and Brazil. There are also some wooden doors that are obviously made in China but they are registered in foreign countries. When they are finished, they are sold back to the country to sell, and they become "imported goods." This is better in big cities such as Shanghai and Beijing, but in some small cities, the situation is very serious. In this issue, people in the industry reminded consumers that instead of just picking a good name, the foreign name must buy a wooden door. You must fully understand the various aspects of the brand and make other choices after the purchase to avoid losses.
Six tricks: Excessive requirements for formaldehyde content
Whether the content of formaldehyde exceeds the standard is one of the issues most concerned by consumers in the decoration. In response to this problem, the wooden door industry has also been committed to low-carbon environmental efforts. â€œBut now there is a very bad ethos, that is, excessive publicity on formaldehyde content. Solid wood doors are environmentally friendly, and the national standards for reinforced doors are E1, but now there are E0, Super E0, F4, and Japanese standards. There are even claims of 'zero formaldehyde', etc. Consumers are also confused. In fact, formaldehyde must be included, claiming that zero formaldehyde is wrong, but this amount can only be controlled at the E1 level.â€ In the interview, the industry The person said: "You are excessively pursuing your formaldehyde content. Its essence is a kind of distorted competitive behavior, and it is also a flicker to consumers."
Seven of Fist: Scramble Concept New Bottle of Old Wine
Due to the current fierce competition in the wooden door industry and the low degree of concern inherent in the wooden door industry, businesses are trying to find ways to carry out innovations in marketing and publicity. This is a good thing to promote the development of the industry, but there have also been some problems that the seedlings are contending with. During the interview, industry insiders pointed out that the concept of wooden door category name speculation was tricky. â€œFor solid wood composite doors, for example, because this category of wood doors was mainly sold abroad, the people are not very familiar with it, but most domestic consumers prefer solid wood doors, so in order to cater to consumer preferences, some businesses have changed this to new ones. Solid wood doors, real wood doors.This gives consumers the feeling that this is a solid wood door.But it is not like this.Some of them are laminated with a layer of stickers on the outside of the wooden door.Maybe this sticker is different on some patterns and it is very Fancy names, such as stereo doors, laser doors, etc.
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